Lead generation is tough. We ask prospects to provide us with their personal data for free, in exchange for some unclear benefits. If you find it a bit unequal, we’re on the same page. Why should we give away private information?
Today’s online customers can mute almost anything advertising-related. For example, AdBlock extension counts over 200 million downloads both on Chrome and Safari. People rely on several other services that block all sorts of unwanted messages. (more…)
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps. (more…)
Facebook is big. As the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis.
With such a large user base, ignoring Facebook really isn’t an option for most marketers. You can bet your ideal market is using Facebook nearly every day. The question is: how do you target all of those users with your marketing?
The good news is that the Facebook advertising platform allows you to zero in and specify the type of people you’re looking for. You can target by location, demographics, and interests. (more…)
Have you run remarketing campaigns on Facebook?
Are you reaping the full benefits of Facebook ad retargeting?
To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service. (more…)
Out there on the vast World-Wide-Web, your business website or blog represents your business, your brand, and it also represents the person behind it, which is you. Your website is the face of your business, brand and reputation.
Your website is the middle person whom you use to convey whatever it is you want to convey to your fellow visitors or readers. You have total control and creative freedom on how you design your site and thus affect how people view your business, brand and you. (more…)
In today’s entrepreneurial world, many individuals and small business owners who are just starting out try to figure out questions like “How to market a product?” and “What promotion methods to use when marketing online?” Well, the advent of the modern internet is facilitating such individuals and small business owners in attracting prospects for their business and the products and services they offer. Over the last decade or so, digital marketing has become an essential tool for almost all types of businesses, big or small, and to stay in the competition each and every business needs to market themselves on the internet. (more…)
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