The Top 5 Marketing Platforms

In today’s entrepreneurial world, many individuals and small business owners who are just starting out try to figure out questions like “How to market a product?” and “What promotion methods to use when marketing online?” Well, the advent of the modern internet is facilitating such individuals and small business owners in attracting prospects for their business and the products and services they offer. Over the last decade or so, digital marketing has become an essential tool for almost all types of businesses, big or small, and to stay in the competition each and every business needs to market themselves on the internet.

Digital marketing is the answer to the first of the couple of questions individuals and small business owners ask themselves. And for good reason too; out of the 7.3 billion people on our beautiful planet, 47% are internet users. This means that about half the population of the world is within the reach of such businesses if they market their products and services digitally in an efficient and effective manner.

The effectiveness of digital marketing can be measured by a number of factors, the most important of which undoubtedly is the marketing platforms businesses use to market themselves. As mentioned earlier, the internet has completely evolved in the recent years and there aren’t just a few but a bunch of marketing platforms which businesses can use. The trick is to choose the ones that would give them the best return on investment and provide the most opportunities to maximize their profits; two elements to keep in mind to answer the second question of the two questions we mentioned earlier.

But you don’t need to go through the hard labor of figuring out which are the best marketing platforms because we have already done it for you. Therefore, to inform our readers about the most efficient marketing platforms and to educate you of their effectiveness, in this post, we have compiled an interesting list of “The Top 5 Marketing Platforms”.

1. Facebook: It has now become a well-known fact that Facebook currently has over a billion active users, so it isn’t a surprise why the social media giant is on the top of this list. Apart from the active population, this social media platform has increasingly become the best digital marketing platform accounting for 81.75% of the market share in 2016 to generate traffic in a staggering number of websites. Different things work for different business as they try to use Facebook for their digital marketing but the basics remain the same. Experts suggest that publishing quality content regularly with optimized images which garner great communication always work in the favor of any business. Checkout the pages of Nature Valley, TOMS, Nike, and Fitbit to know what we are talking about.
2. Email Marketing: As statistics seem to suggest, email marketing is another promotion method to use when marketing online. It is termed as the most trust form of communication because almost 3 out of 4 consumers seem to favor email over any other method of digital marketing. A perfect email marketing campaign can help any business or individual generate leads, increase sales, product additional repeat business, increase client loyalty, and even reduce marketing costs. The most accurate examples of the best email marketing campaigns would be of BuzzFeed, charity: water, Mom and Dad Money, Uber, and Poncho among several others.
3. YouTube/Video Marketing: Over the last few years, with the increasing popularity of YouTube, video marketing has become a potentially lucrative digital marketing method. One can get an idea of the effectiveness of this method by looking at Wyzowl statistics, according to which, 61% of all types of businesses have currently included videos as part of their digital marketing. Also, around 76% of businesses that use video have said that it has provided a considerably good return on investment. Brands such as Evian, Dove, and Chipotle serve as a fantastic blueprint to master video marketing.
4. Twitter: From the year 2007 onwards, Twitter has evolved from just being a social media platform to become a digital marketing platform. It offers all types of businesses a number of opportunities to generate leads and convert prospects. Also, hashtags have really become a noteworthy addition to the online world and have made it easier for businesses to get found. The businesses that use Twitter most efficiently include Kogi Korean BBQ, Bradbury & Partners, Coffee Groundz, and Namecheap among many others.
5. LinkedIn: LinkedIn, the job seeking platform has
   also evolved to become an extremely effective digital marketing method for businesses to market their products and services. Just as with the other platforms mentioned in this list, businesses need to target a specific group of consumers to generate leads. To understand how LinkedIn marketing campaigns work, a good starting point would be to check out the pages of similar businesses and understanding the marketing strategies they use.